Why Everyone Needs a Personal Brand

The Problem

So you have a dream of running a successful business or making it as an author, musician, artist, actor, or model. The problem is there are so many other people who want the same exact thing you do, making it that much harder to stand out. 

I know you definitely don’t want to be just another person with a business idea that may or may not work or an actor that’s not landing any roles. So what do you do? 

Think of the most memorable and unique person you know. What would it feel like if others thought of you the same way you thought of the person that just came to mind? The ability to become memorable and authoritative in whatever it is you do is within reach and a personal brand makes it possible.

Defining Personal Brand

Forbes Magazine says a personal brand is “the unique combination of skills and experiences that make you who you are.” A good personal brand packages both your skills and experiences in a simple and digestible way. This is usually done through an easy-to-navigate website and well-thought-out social media profiles. A good personal brand is also clear. You can get clarity by defining who you help, how you help them, and the one message you want them to hear. Once you’re clear on those things, it’s time to commit them to memory and repeat them every chance you get. The more consistent you are with your words and brand design, the easier it is for people to recognize you and associate you with the thing you want to be known for. 

Having a cohesive look and feel in all your marketing is crucial. This is done through a standardized design style through specific colors, logos, design elements, and words that speak to your ideal audience. Photos are also a big piece of the puzzle because a lot can be conveyed through just one image. That’s why it’s important to make sure the photos you use communicate the message you want your audience to receive.

Element of Great Branding Photos

Great branding photos need to show confidence, approachability, and happiness. These are all traits that people look for when interacting with others so it’s crucial that your photos reflect them. It also helps to have a library of these types of photos so you have a lot of options to choose from when creating online content that builds your brand. Photos like this are versatile and can be used on your website, social media accounts, emails, and other marketing materials. 

Great branding photos also help you feel and exude confidence, build credibility and trust with your audience, and make a memorable first impression EVERY SINGLE TIME!  When you have photos with those key elements, standing out from the crowd becomes easy.

How You Can Start

So if you’re ready to stand out from the crowd through photos that position you as the expert and help you get more bookings and sales, it’s time to invest in your personal brand. 

Book your personal branding session with me today for a painless photo experience where we’ll create on-brand photos that you love and are proud to use.